Terms of Service
Last updated: July 29, 2026 · This page is maintained by Werner Visagie, the operator of AdSpend Advisor.
1. Who you are contracting with
AdSpend Advisor (the "Service") is owned and operated by Werner Visagie (a sole proprietor, trading as "AdSpend Advisor"), referred to in these Terms as "we", "us", or "our". These Terms form the agreement between you and Werner Visagie.
2. The agreement
By creating an account or using the Service, you agree to these Terms. If you are accepting on behalf of an agency or company, you represent that you have authority to bind that organization. If you are an individual, you confirm you are of legal age to enter a contract.
3. What the Service does
AdSpend Advisor ingests read-only performance data from advertising platforms you connect (e.g. Google Ads, Meta Ads) and produces prescriptive budget-shift recommendations. Recommendations are decision support, not guarantees of financial outcomes. You are solely responsible for any budget changes you enact, whether manually or via automation pilots.
4. Accounts & workspaces
You are responsible for maintaining the confidentiality of your credentials and for all activity under your account. Agency workspaces may invite team members; workspace admins are responsible for managing member access and revoking it promptly on team changes. You must provide accurate account information and keep it up to date.
5. Intellectual property
The Service — including its software, models, algorithms, recommendation logic, user interface, documentation, brand name, logo, and all related intellectual property — is and remains the exclusive property of Werner Visagie and his licensors. Subject to these Terms and payment of applicable fees, you are granted a limited, non-exclusive, non-transferable, revocable right to access and use the Service within the plan you have selected. No ownership rights are transferred to you. You may not copy, modify, reverse-engineer, decompile, resell, sublicense, or create derivative works from the Service, nor remove or obscure any proprietary notices, nor circumvent technical limits of your plan. You retain ownership of the data and content you submit ("Your Content"); you grant us a limited licence to host, process, and analyse Your Content solely to provide and improve the Service. Feedback you send us may be used without restriction or obligation.
6. Merchant of record
Our order process is conducted by our online reseller Paddle.com. Paddle.com is the Merchant of Record for all our orders. Paddle provides all customer service inquiries and handles returns. When you purchase a plan, you are contracting with Paddle for the payment transaction; you are contracting with Werner Visagie for the underlying software service. Your bank or card statement will show a charge from Paddle alongside our brand name.
7. Subscriptions, trials & billing
Paid plans (Starter $49/month, Pro $97/month) are billed monthly in advance. All new subscriptions include a 14-day free trial; you will not be charged until the trial concludes. You may cancel at any time from the Paddle-hosted billing portal accessible from Dashboard → Billing; cancellation stops future renewals but does not refund the current period. Paddle calculates and collects applicable sales tax, VAT, or GST based on your billing location. Payment, billing, tax, and cancellation mechanics are also governed by Paddle's Buyer Terms.
8. Refunds
We offer a 30-day money-back guarantee. If you're not satisfied with your purchase, request a full refund within 30 days of the charge date via paddle.net or by emailing support. Refunds are processed by Paddle, our payment provider. See our Refund Policy.
9. Acceptable use
You will not: use the Service unlawfully or fraudulently; send spam; infringe anyone's intellectual property; interfere with or probe the security of the Service (including malware, scraping, or unauthorised access); reverse-engineer the Service; resell recommendations as a standalone product; upload data you do not have rights to; or use the Service to violate any ad platform's terms of service (including Google Ads and Meta's advertising policies).
10. AI recommendations disclaimer
Recommendations are generated by statistical and machine-learning models. Past performance does not guarantee future results. Confidence scores and projected ROAS lift are estimates and may be inaccurate. Outputs are not financial, legal, or tax advice. Always apply human judgment, especially for large budget shifts and during atypical periods (launches, seasonality, macro events).
11. Automated budget application (pilot)
If you opt into automation, AdSpend Advisor may adjust budgets in your connected accounts within the guardrails you set. You remain fully responsible for the outcomes. You can revoke automation consent at any time from Dashboard → Automation.
12. Data & platform integrations
Access tokens for connected ad accounts are stored encrypted at rest and used only to perform the operations described in the connect flow. See our Privacy Policy for details.
13. Suspension & termination
Either party may terminate at any time. We may suspend or terminate access for material breach of these Terms, non-payment, security or fraud risk, or repeated or serious policy violations. On termination, your access ends at the close of the current billing period; you may export your data during that period, after which it may be deleted.
14. Warranty disclaimer & liability
The Service is provided "as is" and "as available" without warranties of any kind, express or implied, including implied warranties of merchantability and fitness for a particular purpose. We do not guarantee uninterrupted or error-free performance. To the maximum extent permitted by law, our total aggregate liability shall not exceed the fees you paid in the 12 months preceding the claim, and we exclude liability for indirect or consequential loss, including lost profits, data, or goodwill. Nothing limits liability for fraud, death, or personal injury where the law does not allow it.
15. Indemnity
You will indemnify Werner Visagie against claims arising from Your Content, your unlawful use of the Service, or your breach of these Terms.
16. Changes
We may update these Terms; material changes will be announced by email at least 14 days in advance.
17. Governing law & contact
These Terms are governed by the laws of South Africa, and the courts of South Africa have exclusive jurisdiction. You may not assign this agreement without our consent; we may assign it in connection with a merger or sale of the business. Questions? Email support@adspendadvisor.com.